WLA – World Luxury Association is the association that nominates yearly the worlds’s most valuable luxury brands. Judging by it’s high-standards, 2011 was a significant year for all the French and Italian luxury brands spread not only in the US an Europe, but also in Asia.
But it’s not just about a name in the fashion or accessories business, because this non-profit organization, rates the strongest brands from various other areas, such as resort destinations, car manufacturers, watch makers, innovative products or cosmetics based on market research and the impact on consumers.
WLA Certificate – Chanel
The last report done by WLA was revealed during an event in Beijing this January, which is sort of the equivalent of the Oscar Awards for luxury names. This report also addresses the migration of the spending power of luxury goods to China. This is not at all unexpected, considering the empowerment of the Japanese currency, the Yen, with regards to the EURO but also the big number of the Chinese population who travelled to Europe and the US in 2011. All these things contributed to the WLA report which estimates that in 2012 the total value of luxury goods will reach extremely high peaks ie. 59 billion EUROS.
Hermes Window
TOP 10 – FASHION BRANDS
Hermes
Chanel
Louis Vuitton
Christian Dior
Ferragamo
Versace
Prada
Fendi
Giorgio Armani
Ermenegildo Zegna
According to WLA, the strongest fashion brands are the heritage ones, Italian or French brands. Quite a lot of them have already announced the increase of their prices for 2012 because of the rise of the cotton, silk, exotic leather or cashmere prices, so this can only mean even higher prices in the already over-priced luxury area.
Print ad – Cartier -Autum/Winter 2011 – 2012
TOP 10 – JEWELRY BRANDS
Cartier
Van Cleef&Arpels
Boucheron
Harry Winston
Chaumet
Kloybateri
Bvlgari
Montblanc
Tiffany&Co
Mikimoto
In the jewelry category, the top 10 brands are not at all unexpected. Last year was built upon nearly the same brands, but in a slightly different order. Most of these jewelry names have managed to rise high during the award season (Oscars & The Golden Globes) where they gained worldwide exposure. Also some of them have started to recently position themselves in a different way, for example, Montblanc created a collection inspired by the lovely Grace Kelly.
Patek Philippe – Campaign – Autum 2011
TOP 10 – WATCH BRANDS
Patek Philippe
VacheronConstantin
Piaget
Jaeger-Le Coultre
Audemars Piguet
Blancpain
Rolex
Breguet
IWC
Franck Muller
The leading watch brands in the luxury niche are well-known and admired among the collectors. Piaget for example scored higher this year because of the artisan designs which have the “skeleton movement”, ie., transparency in design where you can view the watch inside mechanism.
Helena Rubinstein – Pop-up store
TOP 10 – COSMETICS BRANDS
Chanel
Christian Dior
Guerlain
Givenchy
Helena Rubinstein
Sisley
La Prairie
La Mer
Lancome
Biotherm
In the beauty zone, brand loyalty seems to be the main incentive in the purchase decision. The promotional aspect was also among the factors which added up to the awareness towards cosmetic brands. For example, Helena Rubinstein signed a couple of partnerships to display pop-up booths in key areas of beauty retailers locations.
Surse cifre: Top 100 brands 2012 – Complete List, Accesories Magazine , PR News Wire
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